Atypical Erin Partnerships
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About Atypical Erin
I'm a socially awkward girl in the corporate world. I run marketing for large organizations, and I got there by paying close attention to how people behave at work: who gets heard, why some ideas stick, what makes a meeting go sideways.
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Then I worked out the patterns behind it.
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Atypical Erin started because I was directing content I had never made myself, so I started making it. That became an audience of 500K+ across social platforms. It led to partnerships with Estée Lauder, Target, Amazon, IKEA, Hyatt, La Roche-Posay, TurboTax, and Grammarly, and to coverage in Newsweek, Refinery29, and Betches.
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Now the channel is home to How to Hack Corporate: the unwritten rules of getting ahead at work. Each one is grounded in a real finding from psychology and road-tested in my own career. It's for people who are good at their jobs and still can't figure out why their jobs don't seem to notice.
TikTok
107K
183K
117K
Threads
YouTube
27K
2K
12K
Atypical Erin Social Following
by platform
Atypical Erin Partnership Showcase
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My work regularly gets picked up by large media outlets, including this one by Newsweek. Click to read the article and watch the video.
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As a content strategist and brand partner, I specialize in creating high-impact, short-form video campaigns that drive engagement, brand awareness, and conversions for CPG, beauty, and wellness brands. With a portfolio spanning Estée Lauder, Greenlight, Ricola, La Roche Posay, Seed Health, Dove, Bobbi Brown and more. Click to see examples of some social media-led campaigns.
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A featured interview with CanvasRebel exploring my path as both an enterprise marketing leader and a digital creator. In the conversation, I share how building Atypical Erin, leading large-scale content strategy and experimenting with social platforms have shaped my approach to storytelling, audience growth and modern brand marketing.
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I regularly work with large brands on activations, including this one for La Roche Posay and Impact Melanoma. Click to see one of the organic branded posts I created on their behalf.Â